Monday, February 07, 2005

Iba magmahal ang kapamilya.

ABS-CBN decided to change their slogan from "ang lakas mo sa amin" to "iba magmahal ang kapamilya" as part of their First Quarter Storm revamp of shows. I agree with the change. Both slogans had the same thing to say, how the audience is important to them, but each had a different way of saying it. The first was direct but blunt. It addressed the audience directly, but the words seemed to connote a certain sense of "bribery." "Ang lakas mo sa amin" sounds like the audience was asking favors from ABS-CBN, and that is certainly not the case. If anyone's asking favors, it's ABS-CBN. The second slogan, on the other hand, the one I prefer, is indirect yet personal. Indirect, since it does not address the audience right away, and in fact addresses the station itself. However, there is a personal tone to it that would appeal to the people's heartstrings. "Mahal" always wins the Filipino.

Anyway, here are the Top 25 Programs of 2004 based on the AGB Survey Group.

[The image was too large, I'll resize it first.]

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